If there’s one hairstyle that almost every woman or man has sought to achieve today, it’s one with lots of volume and hold. Variations of this look can be seen across the runways, in the pages of top magazines and on red carpets especially atop your favorite celebrities. One way is to use styling and hair care products such as Nevo by Pravana (pictured on the model in the lead photo). See this slideshow for smoothing news from other big brands such as Aveda, Living Proof and John Freida, to name a few!